Google Instant Search: Fast, Efficient, Necessary?

As quick and efficient as Internet searches already were (even a few years ago) Google Instant Search came along as an effort to make the process move more quickly. In its simplest terms, this technology is designed to take viewers to the desired content before they finish typing the search term or keyword. Individuals certainly don’t have to go all the way to clicking on the “Search” button or pressing the “Enter” key.

While the benefits of this technology may seem obvious to many there are some Web-search aficionados and online business owners who have questions and concerns about Google Instant Search. The technology makes predictions and provides suggestions as to what a might be searching for. These features have cut typing and search time by 2 to 5 seconds, according to Google.

Great stuff, right? Not for everyone. It seems that some people still want to turn this feature off and this can be done through the “Search Settings” link. The company states that this doesn’t slow down the Internet process and adds that the experienced user will welcome the efficiency of Google Instant Search, especially because it doesn’t affect the ranking of search results.

Google Instant Search – For some the jury is still out.

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